People's Association


In 2017, People’s Association ran a campaign to increase racial harmony in Singapore. We ran a 3-month social media campaign in the runup to National Day, driving thousands of new Likes to PA’s Facebook Page.

In 2018, People’s Association partnered with Adred Creation on a nationwide campaign to create awareness on e-payments, encourage cashless payments and drive online sign-ups for community centre courses. With the tagline “Pay It E-asy”, we designed print collaterals, produced an instructional video, and managed PA’s social media throughout the campaign.


  • Below-the-line Campaign
  • Creative Concept & Design
  • Content Creators Engagement
  • Influencer Outreach
  • Social Media Management
  • Social Media Post
  • Video Production

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