In light of International Women’s Day, Ministry of Social and Family Development approached us to develop a Social Media Campaign to raise awareness and highlight stories of strong women in their family, workplace or community. The campaign aimed to encourage the celebration, recognition and acknowledgement of women in our lives.
With the incorporation of weekly contests and influencer outreach, we have received a total of 180 story submissions on Facebook, over 400k engagements and 800k impressions.
